Scott's Process.
A look inside the exact, ordered method Scott uses to design every bespoke real estate website — from the moment you're accepted into the network to the day your site and your Google Business Profile start working together as one.
How a Sites by Scott Build Actually Happens.
Most agencies skip steps. Scott doesn't. Here is exactly what unfolds, in order, the moment you're accepted into the network.
Accepted Into the Network
Every Sites by Scott project begins with a careful, mutual fit. Scott reviews each interested agent personally — and works with only a small handful at a time. Once you're accepted, the entire process below kicks off immediately, with you as one of just a few agents on Scott's active roster.
- A personal review — not a sign-up form
- A genuinely limited roster of agents
- No charge — this is a curated network, not a service line
You Choose Your Design Style
First decision: the aesthetic. You'll explore the curated Sites by Scott Design Library — seven design families, thirty-five distinct styles, each shown as a real visual so you see exactly what you're choosing. Quiet Luxury, Mid-Century Modern, Cyberpunk Neon, Art Nouveau Revival — the look that's authentically you becomes the foundation of everything that follows.
- 35 styles across 7 design families
- Visual samples, not vague mood boards
- Your brand personality drives every decision after this
We Lock In Your Local Landmark
Local presence isn't claimed — it's shown. You'll indicate the local landmark you want anchoring your hero section. If it's a common shot, we use a clean licensed photo. If it's a unique or lesser-known local landmark, Scott goes out personally with his high-end camera and shoots it for you, sending several composed frames for your approval. Your hero image becomes one-of-a-kind, owned, and unmistakably Marin.
- Your call on the landmark — your neighborhood, your brand
- Original photography by Scott when warranted
- Several composed shots for your approval
Deep, Dedicated Research on You
Now the site gets personal. Scott performs deep, in-depth research into who you are — your specialties, your accomplishments, the neighborhoods you've sold in, your unique skill set, what genuinely sets you apart from other agents in your market. The result: a site tailored entirely around what makes you the obvious choice, not a generic template with your name dropped in.
- Career history, niche, and signature strengths uncovered
- What truly distinguishes you from competing agents
- Insights mapped to specific sections of your site
Your Site Is Architected, Section by Section
With your style locked, your hero image shot, and your story understood, Scott engineers your homepage as a deliberate conversion sequence — each section playing a specific role in moving a visitor from curious to calling.
- Hero Section — your brand and your landmark, one bold first impression
- Social Proof — reviews, endorsements, and credibility markers
- Benefits — what clients actually gain from working with you
- Features — the services and offerings, organized for clarity
- Comparison Chart — what makes you the clear choice over other agents
- Meet the Agent — your background, strengths, and story
- Case Study — a real result, when one is available to feature
- 2–3 Powerful Calls to Action — each engineered to drive contact
Built as a Hub & Spoke — a Superior Architecture
This is where Scott's build separates from the pack. Your site is engineered as a hub-and-spoke structure — your homepage is the hub, and from it links a section of category pillars: the specific areas of real estate you've built expertise in. Each pillar page then links to detailed service pages that demonstrate your skills in those areas in genuine depth. The result is a site that demonstrates deep authority, not surface-level claims — and Google rewards that architecture in the rankings.
- Homepage hub linking to specialty pillar pages
- Each pillar linking out to detailed service pages
- Internal linking that builds topical authority
- A structure search engines genuinely understand and rank
Your Site & Your Google Business Profile, Aligned
Final stage — and the multiplier. Scott helps you sharpen your Google Business Profile so it works in concert with your new website. Every service you list on your GBP gets a matching, dedicated service page on your site, and the two reinforce each other. This is Google Juice at its finest: a real, structured alignment between the two assets Google trusts most for local search.
- GBP audited and optimized by an expert
- Every GBP service mirrored by a website service page
- Two assets working as one unified local-SEO engine
- The Google map pack and organic search, working together
Each Section Has a Job.
Your homepage isn't a brochure — it's a deliberate journey. Hover over any section to feel how each one moves a visitor one step closer to contacting you.
Built to Convert, Not Just Decorate.
Every section earns its place by doing a specific job in the conversion sequence. The hero hooks. The social proof reassures. The benefits make it personal. The comparison chart settles the choice. The meet-the-agent section closes the human gap. The case study proves it. And the calls to action — two or three of them, placed at the moments visitors are most ready — turn interest into a phone call.
Hub & Spoke: How Scott's Sites Are Engineered.
Most agent websites are a single homepage with a thin "About" and a contact form. Scott builds something deeper — a hub-and-spoke architecture that earns ranking through real depth, not keyword stuffing.
The Hub: Your Homepage
The center of gravity. The homepage frames your brand and includes a section that links visitors out to your specialty categories.
The Pillars: Your Specialties
Dedicated pillar pages for each real estate category you're expert in — luxury homes, first-time buyers, investors, specific neighborhoods, whatever your true edge is.
The Spokes: Detailed Service Pages
Each pillar links out to in-depth service pages — the granular detail that proves expertise to humans and signals authority to Google in equal measure.
Your Website & Your Google Business Profile, Mirrored.
This is where most agents leave the biggest gain on the table. Scott aligns the two assets Google trusts most for local search — your site and your GBP — so they reinforce each other, service for service.
G Your Google Business Profile
- Optimized listing — categories, attributes, and descriptions sharpened
- Services listed in full, written for both humans and search
- Location, hours, and contact data tightened for the map pack
- Posts and updates aligned to the same themes as your site
- Reviews and Q&A actively shaped into trust signals
W Your Bespoke Website
- A matching service page for every service listed on your GBP
- Hub-and-spoke architecture proving depth, not just keywords
- Local-SEO structure baked into every section
- NAP (name, address, phone) consistent across both assets
- Internal linking that builds topical authority over time
— Two assets, one strategy. Google Juice at its finest. —
The Outcome — In Four Words.
Ready to Begin Step One?
If you're a Marin County agent who wants this process applied to your brand, Scott would like to hear from you. A few spots are open.