A look inside the exact, ordered method Scott uses to design every bespoke real estate website, from the moment you're accepted into the network to the day your site and your Google Business Profile start working together as one.
Most agencies skip steps. Scott doesn't. Here is exactly what unfolds, in order, the moment you're accepted into the network.
Every Sites by Scott project begins with a careful, mutual fit. Scott reviews each interested agent personally, and works with only a small handful at a time. Once you're accepted, the entire process below kicks off immediately, with you as one of just a few agents on Scott's active roster.
First decision: the aesthetic. You'll explore the curated Sites by Scott Design Library, seven design families, thirty-five distinct styles, each shown as a real visual so you see exactly what you're choosing. Quiet Luxury, Mid-Century Modern, Cyberpunk Neon, Art Nouveau Revival, the look that's authentically you becomes the foundation of everything that follows.
Local presence isn't claimed, it's shown. You'll indicate the local landmark you want anchoring your hero section. Maybe it's the north tower of the Golden Gate Bridge framed from Battery Spencer, the ridgeline of Mount Tamalpais at golden hour, the houseboats along the Sausalito waterfront, the old-growth redwoods of Muir Woods, the windswept cliffs of Point Reyes, or the blue-roofed Frank Lloyd Wright Civic Center a few blocks from Scott's own desk. If it's a common shot, we use a clean licensed photo. If it's a unique or lesser-known local landmark, Scott goes out personally with his high-end camera and shoots it for you, sending several composed frames for your approval. Your hero image becomes one-of-a-kind, owned, and unmistakably Marin.
Now the site gets personal. Scott performs deep, in-depth research into who you are, your specialties, your accomplishments, the neighborhoods you've sold in, your unique skill set, what genuinely sets you apart from other agents in your market. The result: a site tailored entirely around what makes you the obvious choice, not a generic template with your name dropped in.
With your style locked, your hero image shot, and your story understood, Scott engineers your homepage as a deliberate conversion sequence, each section playing a specific role in moving a visitor from curious to calling.
This is where Scott's build separates from the pack. Your site is engineered as a hub-and-spoke structure, your homepage is the hub, and from it links a section of category pillars: the specific areas of real estate you've built expertise in. Each pillar page then links to detailed service pages that demonstrate your skills in those areas in genuine depth. The result is a site that demonstrates deep authority, not surface-level claims, and Google rewards that architecture in the rankings.
Final stage, and the multiplier. Scott helps you sharpen your Google Business Profile so it works in concert with your new website. Every service you list on your GBP gets a matching, dedicated service page on your site, and the two reinforce each other. This is Google Juice at its finest: a real, structured alignment between the two assets Google trusts most for local search.
Your homepage isn't a brochure, it's a deliberate journey. Hover over any section to feel how each one moves a visitor one step closer to contacting you.
Every section earns its place by doing a specific job in the conversion sequence. The hero hooks. The social proof reassures. The benefits make it personal. The comparison chart settles the choice. The meet-the-agent section closes the human gap. The case study proves it. And the calls to action, two or three of them, placed at the moments visitors are most ready, turn interest into a phone call.
Most agent websites are a single homepage with a thin "About" and a contact form. Scott builds something deeper, a hub-and-spoke architecture that earns ranking through real depth, not keyword stuffing.
The center of gravity. The homepage frames your brand and includes a section that links visitors out to your specialty categories.
Dedicated pillar pages for each real estate category you're expert in, luxury homes, first-time buyers, investors, specific neighborhoods, whatever your true edge is.
Each pillar links out to in-depth service pages, the granular detail that proves expertise to humans and signals authority to Google in equal measure.
This is where most agents leave the biggest gain on the table. Scott aligns the two assets Google trusts most for local search, your site and your GBP, so they reinforce each other, service for service.
Two assets, one strategy. Google Juice at its finest.
The hub-and-spoke architecture isn't an abstraction. In Marin it becomes a map of the exact communities you sell in. Scott builds dedicated neighborhood and area pages, so when someone searches for a "Mill Valley real estate agent" or a "Novato Realtor," yours is the site Google has a genuine reason to surface. Each community you specialize in can stand as its own pillar, linked from your homepage and reinforced with the kind of local detail only someone who works these streets would know.
Waterfront villages and hillside hamlets in the shadow of Mount Tam.
From downtown San Rafael's neighborhoods to the leafy towns along the valley.
Space, sun, and community on the county's northern edge.
The wild, protected west: oyster farms, redwoods, and the open Pacific.
These are never keyword lists. Each page speaks to the character of the place: the streets, the schools, the trailheads, the reasons people fall for it. Written from Scott's research and your firsthand knowledge, they read like a local wrote them, because one did.
Buyers and sellers choose the agent who feels like theirs. Nothing signals that faster than imagery and language rooted in the places they drive past every day. These are the landmarks Scott builds around: in hero photography, in neighborhood pages, in the small touches that make a site feel like Marin and nowhere else.
The north tower framed from Battery Spencer, Hawk Hill at dusk, the surf at Rodeo Beach. The view the whole world knows, from the side only locals reach.
Southern MarinThe mountain that watches over the county. East Peak at sunrise, Cataract Falls after rain, and the Dipsea steps that drop all the way to the sea.
Central & Southern MarinCathedral redwoods a few switchbacks off the 101. Old growth, hushed light, and a stillness that could be nowhere but here.
Southern MarinThe lighthouse at the edge of the continent, the Cypress Tree Tunnel, and the oyster farms of Tomales Bay. The wild frontier of West Marin.
West MarinHouseboats and hillside stairs, the Bay Model, and a front-row view of Richardson Bay with the city skyline beyond.
Southern MarinThe blue-roofed landmark that defines San Rafael, and home to one of the country's great farmers markets. A few blocks from Scott's own desk.
San RafaelMost agent websites come off an assembly line: a theme bought once and resold a thousand times, the same stock photo of a generic skyline, the same headline with a new name dropped into the blank. That is the opposite of what happens here. Every Sites by Scott build starts from a blank page and your story, and nothing about it is borrowed.
The result is a site that could carry no other agent's name. That is the point.
If you're a Marin County agent who wants this process applied to your brand, Scott would like to hear from you. A few spots are open.